PRIMEDIA's Automotive.com Offers Free Gas Price Finder Tool for Web Masters and Bloggers: - Widget Offers Localized Content for News and Informatio

IRVINE, Calif. (BusinessWire EON) March 8, 2007 --     "Gas prices and the weather are two ubiquitous topics of conversation for people today," said Josh Speyer, CEO of PRIMEDIA Automotive Digital. "We have seen great response to this tool and think it would make a natural addition to a local Web site to enhance content for their visitors."

In a matter of minutes, Webmasters and bloggers can download the widget from http://www.automotive.com/gas-prices/feeds.html and have the tool up and running on their sites. The widget is branded under the Autmototive.com moniker and provides a draw for drivers eager to find the best gas prices.

Users can view up-to-date price per gallon statistics for all grades of gasoline: regular, plus, premium and diesel fuel, station-by-station. A helpful feature is an extensive search tool that helps locate stations by zip code or on a state-wide, county-wide, or city-wide basis, allowing consumers to make the smart decision whether driving near or far.

Speyer added, "The great thing about this handy program is that it is constantly updated, so prices are never out of date and that can save consumers time and money instead of driving around looking for the lowest pump prices."

In addition, the Fuel Finder presents the latest national average price per gallon,so consumers can make comparisons fairly on the stations they decide to patronize.

Automotive.com is part of PRIMEDIA's In-Market Network of Web properties that focus on serving the active auto buyer. According to Nielsen/NetRatings @Plan Spring 2007 Data Release, PRIMEDIA's In-Market Network scored 258 percent above the norm for users who indicated an intent of "Definitely Will" for purchasing a new or used car within the next six months, making it a leader among all measured automotive networks or sites.

About The PRIMEDIA In-Market Network

PRIMEDIA's In-Market Network of automotive sites delivers an average of 7 million unique visitors per month and focuses on serving the active auto buyer. The sites bring a comprehensive array of trusted content together with valuable and insightful purchasing information to educate buyers. The Network is comprised of such prominent automotive Web sites as MotorTrend.com, AutomobileMag.com, Automotive.com and IntelliChoice.com, which feature comparative tools and Buyer's Guides, among other useful content. The Network is part of PRIMEDIA's Automotive Digital Group, which includes more than 58 leading automotive brands.